Solera Integrates OEM Manuals into Direct-Hit Mobile, Streamlining Auto Repairs
Event summary
- Solera’s Direct-Hit Mobile now includes OEM repair manuals, combining manufacturer content with 3M+ technician-confirmed fixes and CYTK’s mobile search.
- The upgrade eliminates the need for technicians to leave the vehicle for manuals, improving repair efficiency.
- Direct-Hit Mobile has seen 25K+ shop activations, 30K+ daily interactions, and a Net Promoter Score of ~68.
- The platform was co-developed with CYTK, blending Solera’s repair data with CYTK’s AI-driven mobile search.
The big picture
Solera’s move reflects the broader shift toward mobile-first workflows in automotive repair, where efficiency and real-time access to data are critical. By embedding OEM manuals directly into technicians’ mobile devices, Solera is positioning itself to dominate the digital infrastructure of vehicle lifecycle management. The partnership with CYTK underscores the growing importance of AI-driven search in industrial applications.
What we're watching
- Adoption Pace
- Whether the integration of OEM manuals accelerates Direct-Hit Mobile’s usage among technicians and shops.
- Competitive Response
- How rivals in vehicle repair software react to Solera’s mobile-first approach.
- Revenue Impact
- The extent to which this upgrade drives subscription growth or upsells for Solera’s existing customers.
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