SolComms Expands Performance PR with New SVP Hire

Event summary

  • SolComms appointed Hallie Greenberg as Senior Vice President of Performance PR on January 26, 2026.
  • Greenberg brings 15 years of PR and affiliate marketing expertise, most recently from Power Digital Marketing.
  • SolComms promoted several team members to leadership roles across HealthTech, Consumer, and Digital Health divisions.
  • The agency reported 40% year-over-year revenue growth and 46% headcount increase in 2025.

The big picture

SolComms' strategic move to formalize a Performance PR division reflects the growing convergence of PR, influencer marketing, and affiliate marketing in the agency world. The hire comes as the agency capitalizes on 40% revenue growth, signaling confidence in scaling its service offerings. This expansion positions SolComms to compete more directly with full-service digital marketing agencies like Power Digital Marketing, where Greenberg previously worked.

What we're watching

Integration Success
How effectively SolComms integrates affiliate marketing with its existing PR services.
Client Acquisition
Whether the new Performance PR division attracts additional clients beyond current consumer and healthtech focus.
Talent Retention
The pace at which SolComms can retain and develop talent to support its rapid growth.

Related topics

Technology