SolComms Lands poppi Co-Founders for Executive Communications
Event summary
- SolComms signs Allison and Stephen Ellsworth, co-founders of poppi, for executive communications services.
- The Ellsworths sold poppi to PepsiCo in 2025 for $1.95 billion.
- SolComms will handle media relations, thought leadership, and personal brand building for the Ellsworths.
- The Ellsworths will focus on advising consumer brands, angel investing, and speaking engagements post-acquisition.
The big picture
The signing of the Ellsworths by SolComms underscores the growing demand for executive communications services among high-profile startup founders post-exit. This move positions SolComms as a key player in the space, particularly for consumer brands. The $1.95 billion acquisition of poppi by PepsiCo highlights the cultural relevance and operational strength of the brand, which the Ellsworths will now leverage in their new ventures.
What we're watching
- Brand Legacy
- How the Ellsworths' personal brands will influence their advisory and investing roles.
- Market Influence
- Whether SolComms can leverage the Ellsworths' success to attract more high-profile founder clients.
- Industry Trends
- The pace at which other startup founders from successful exits will seek similar executive communications support.
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