SolarWinds Overhauls Partner Program to Boost Channel-Led Growth
Event summary
- SolarWinds launched a revitalized partner program at its 2026 Partner Summit on February 5, 2026.
- The new program introduces tiered benefits, enhanced marketing investments, and improved enablement opportunities.
- Partners will gain access to a rewards center in North America, offering points redeemable for cash and prizes.
- The program includes a streamlined partner portal with better deal registration, lead sharing, and onboarding processes.
The big picture
SolarWinds' partner program overhaul reflects a broader industry trend towards channel-led growth, as IT management software providers seek to scale through partnerships. The enhancements aim to address the need for predictability and scalability in a competitive market, aligning with SolarWinds' strategic focus on operational resilience and digital transformation.
What we're watching
- Partner Adoption
- How quickly partners will leverage the new tiered benefits and rewards center to drive growth.
- Market Differentiation
- Whether the enhanced program will help SolarWinds partners compete more effectively in the IT management space.
- Customer Outcomes
- The impact of the program on delivering stronger customer outcomes through partner-led solutions.