Solar Promotion GmbH (Solar Promotion Group)

Solar Promotion GmbH is a German company headquartered in Pforzheim, specializing in the organization of international exhibitions and conferences focused on renewable energy and energy efficiency. Founded in 1991 by Markus Elsässer, who remains its CEO and sole shareholder, the company's mission is to foster a renewable, decentralized, and digital energy supply available around the clock.

Operating under the umbrella of the Solar Promotion Group, which also includes Solar Promotion International GmbH and Conexio-PSE GmbH, the company's portfolio encompasses major global events such as Intersolar, ees, Power2Drive, and EM-Power, all united under "The smarter E" alliance. These events cover market segments including photovoltaics, energy storage, electric mobility, and intelligent energy management, aiming to connect key players and drive cross-industry solutions for a sustainable energy future. Solar Promotion GmbH also publishes "ees International – The Electrical Energy Storage Magazine."

In recent years, Solar Promotion GmbH has demonstrated strong market positioning, with 2024 marking its most successful business year to date. Its flagship event, The smarter E Europe, attracted approximately 110,000 visitors from 176 countries in 2024, highlighting its role as Europe's largest alliance of exhibitions for the energy industry. The company's leadership team includes Markus Elsässer, Dr. Florian Wessendorf, and Bernd Porzelius, who collectively guide its strategic development and global expansion. Recent initiatives and events emphasize themes such as Renewables 24/7, green hydrogen, e-mobility, and grid stabilization, reflecting the company's commitment to accelerating integrated energy solutions.