SOFTSWISS Launches Fixed-Odds Prediction Market for iGaming Operators — SOFTSWISS

Event summary

SOFTSWISS launched SOFTSWISS Prediction Markets, a B2B solution for online casino and sportsbook operators to enter event-based wagering.
The product uses a fixed-odds model, avoiding the complexity of peer-to-peer exchange mechanics.
Annualized trading volume in the U.S. grew from $300M in 2024 to an estimated $40B–$50B in 2025.
The solution is available as a standalone iFrame widget or direct integration within the SOFTSWISS Sportsbook.
Launch timelines range from 2–3 days for current partners to around 3 weeks for new operators.

The big picture

SOFTSWISS is targeting a rapidly growing segment of event-based wagering, which has seen explosive growth in the U.S. The fixed-odds model aims to simplify entry for operators, potentially unlocking new revenue streams while mitigating the risks associated with peer-driven prediction markets. Traditional iGaming operators have largely remained on the sidelines, but SOFTSWISS's solution could accelerate adoption by leveraging familiar risk and compliance frameworks.

What we're watching

Market Adoption: How quickly traditional iGaming operators integrate prediction markets into their existing stacks.
Regulatory Compliance: Whether the fixed-odds model can navigate varying regulatory frameworks across jurisdictions.
Audience Expansion: The pace at which prediction markets attract new audiences beyond traditional sportsbook users.