SoFi Launches Digital HELOC and Real Estate Advisory Council to Expand Home Lending

Event summary

  • SoFi launched a new Home Equity Line of Credit (HELOC) experience on April 22, 2026, offering a fully digital, end-to-end process within its platform.
  • The company introduced its first Real Estate Advisory Council, including top agents from Compass, Sotheby’s, and Real Broker.
  • SoFi serves over 135,000 homeowners, with home loan originations nearly doubling year over year in 2025.
  • The company offers a $10,000 on-time closing guarantee for mortgage loans.

The big picture

SoFi's expansion into home equity lending and the creation of its Real Estate Advisory Council reflect a strategic move to consolidate its position as a one-stop shop for digital financial services. With nearly three-quarters of homeowners planning to remain in their homes over the next two years, SoFi is well-positioned to capitalize on the growing demand for home equity solutions. The company's focus on digital innovation and strategic partnerships aims to enhance its competitive edge in the home lending market.

What we're watching

Market Penetration
How SoFi's digital HELOC and expanded loan offerings will affect its market share in the competitive home lending space.
Strategic Partnerships
Whether the Real Estate Advisory Council can provide valuable insights and drive more business through top real estate agents.
Operational Efficiency
The pace at which SoFi can scale its local loan officer network and maintain its industry-leading mortgage closing times.