Unlimitail Taps Snowflake for Privacy-Focused Retail Media Expansion
Event summary
- Unlimitail selected Snowflake to power its Global Retail Media Data Hub, launching later in 2026.
- Snowflake Data Clean Rooms will enable secure, privacy-preserving data collaboration across Unlimitail’s retail media network.
- Unlimitail’s network includes retailers like Carrefour, MediaMarkt Saturn, and others across Europe and Latin America.
- The partnership aims to measure campaign ROI beyond clicks and impressions, linking to actual purchase data.
- Nearly two-thirds of European advertisers now invest in audience extension through retail media, per Publicis.
The big picture
Retail media is one of the fastest-growing digital advertising channels, but fragmentation and data privacy concerns have limited its potential. Unlimitail’s partnership with Snowflake addresses these challenges by enabling secure, collaborative data analysis without compromising retailer control. The move comes as nearly two-thirds of European advertisers invest in audience extension through retail media, highlighting the strategic importance of this collaboration.
What we're watching
- Adoption Pace
- How quickly Unlimitail can onboard additional retailers and brands onto the Snowflake-powered platform.
- ROI Validation
- Whether the closed-loop measurement capabilities will drive increased investment in retail media.
- Regulatory Compliance
- The extent to which Snowflake Data Clean Rooms can adapt to evolving privacy regulations across Europe and Latin America.
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