Snap Inc.

Snap Inc. is an American technology company headquartered in Santa Monica, California. The company's core mission is to reinvent the camera to improve how people live and communicate, empowering individuals to express themselves, live in the moment, learn about the world, and have fun together. While often recognized as a social media entity, Snap Inc. positions itself as a camera company with a strong focus on augmented reality (AR) and artificial intelligence (AI).

Snap Inc. develops and maintains a suite of technological products and services. Its flagship product is Snapchat, a visual messaging application known for features like disappearing messages, filters, AR lenses, and private communication. Other key offerings include Spectacles, a line of augmented reality glasses; Bitmoji, an avatar creation platform; and Lens Studio, a creative tool for AR development. The company also provides various advertising services, including Snap Ads and AR Ads, and has expanded into subscription services such as Snapchat+, Lens+, and Platinum.

Led by CEO Evan Spiegel, Snap Inc. continues to evolve its market positioning. Recent developments in September 2026 include the introduction of SPECS Intelligence, an anticipatory AI service, and strategic partnerships with NVIDIA, Salesforce, and Amazon Web Services to integrate its AR glasses into enterprise applications. These initiatives highlight Snap's ongoing expansion beyond its traditional social media roots into broader AR and AI applications, despite recent investor discussions regarding the funding of its Spectacles division.