Smartsheet Expands Getty Images Partnership with Brandfolder DAM Integration
Event summary
- Smartsheet has expanded the deployment of its Brandfolder technology to power Getty Images' Media Manager digital asset management (DAM) solution.
- The partnership, now in its fifth year, enhances content velocity for global brands managing high-profile events.
- Brandfolder's AI-driven features enable real-time asset ingestion and contextualization for Getty Images' clients.
- Getty Images processes over 160,000 news, sport, and entertainment events annually, leveraging Smartsheet's technology.
The big picture
Smartsheet's expanded partnership with Getty Images underscores the growing demand for AI-powered digital asset management in real-time content distribution. As global brands increasingly rely on instantaneous media dissemination, the integration of Brandfolder into Media Manager positions Smartsheet as a key player in high-velocity content workflows. The collaboration aligns with broader industry trends toward automation and intelligent work management platforms.
What we're watching
- AI Scalability
- How Smartsheet's AI-driven asset contextualization will scale across Getty Images' global client base.
- Market Differentiation
- Whether Brandfolder can maintain its industry-standard status amid growing DAM competition.
- Event-Driven Demand
- The pace at which high-profile events will drive adoption of Smartsheet's technology among Fortune 500 brands.
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