SmartRent Expands Reach with Value-Added Reseller Program
Event summary
- SmartRent launched a value-added reseller (VAR) program to target small and mid-market rental housing owners.
- SKBM Smart Technology is the first VAR in the program, leveraging its existing sales team and industry relationships.
- SmartRent has deployed over 900,000 IoT units and supports 1.2 million units through maintenance and leasing solutions.
- The company aims to reach one million IoT units as part of its 'March to One Million' initiative.
The big picture
SmartRent's VAR program is a strategic move to tap into the broader U.S. rental housing market, which comprises over 40 million units. This initiative complements its strong position among large multifamily portfolios and aligns with its Vision 2028 program aimed at growing its market-leading installed footprint. The partnership with SKBM Smart Technology underscores a shift towards localized, high-touch engagement to drive adoption across diverse rental market sectors.
What we're watching
- Market Penetration
- How effectively SmartRent can scale its VAR program to capture the small and mid-market segment.
- Revenue Growth
- Whether the addition of resellers will accelerate revenue growth in previously underserved markets.
- Execution Risk
- The pace at which SmartRent can integrate and manage a network of strategic VARs.
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