Howard Stern Expands to HBO Max as SiriusXM Extends Exclusive Deal to 2028
Event summary
- Howard Stern's show will air live on SiriusXM Mondays starting September 14, 2026, with adapted versions on HBO Max Thursdays from September 17, 2026.
- SiriusXM has secured Howard Stern's exclusive live show and content library through 2028.
- SiriusXM's Howard 100 channel will debut new programming and an expanded app section, 'Howard Stern Decades', on September 14, 2026.
- The show will be produced with 40 cameras capturing studio conversations for HBO Max adaptation.
The big picture
This expansion into video content marks a strategic pivot for SiriusXM, leveraging its audio-first strength to capture the growing demand for premium, long-form video content. The partnership with HBO Max positions SiriusXM to compete more effectively in the crowded streaming market, while Howard Stern's enduring appeal provides a proven draw for both platforms. The move underscores the increasing convergence of audio and video entertainment, as well as the value of exclusive, personality-driven content in an era of content fragmentation.
What we're watching
- Content Synergy
- How SiriusXM and HBO Max will leverage this partnership to drive subscriber growth and engagement across platforms.
- Exclusive Content
- Whether SiriusXM can maintain its competitive edge with Howard Stern's exclusive content through 2028.
- Audience Expansion
- The pace at which HBO Max can attract new viewers through the adapted version of The Howard Stern Show.
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