SiriusXM Canada Launches New Talk Series with Veteran Broadcaster Talia Schlanger
Event summary
- SiriusXM Canada debuts 'That Said with Talia Schlanger', a weekly interview series airing Sundays at 10 a.m. ET on Canada Talks (Ch. 167).
- Talia Schlanger, former host of NPR's World Cafe, leads the series featuring conversations with artists, celebrities, and public figures.
- The show includes 'Article Club', a segment analyzing must-read pieces and their cultural impact.
- First episode featured viral sensation bbno$, with upcoming guests including Margaret Cho and Williams Prince.
The big picture
SiriusXM Canada is doubling down on exclusive talk content as traditional radio faces pressure from podcasts and streaming services. The move aligns with broader industry trends of leveraging established hosts to create premium, niche programming. With over 4 million subscribers in Canada, the company aims to strengthen its position as the leading audio entertainment provider by investing in original series that foster deeper listener connections.
What we're watching
- Content Differentiation
- How SiriusXM Canada's investment in original talk programming will position it against streaming competitors.
- Audience Retention
- Whether the series can attract and retain listeners in a fragmented audio market.
- Host Influence
- The extent to which Talia Schlanger's cross-platform appeal will drive engagement.