SiriusXM Expands Masters Broadcast Team with Kevin Kisner for 2026 Tournament
Event summary
- SiriusXM adds four-time PGA Tour winner Kevin Kisner as lead analyst for the 2026 Masters Tournament coverage on April 9-12.
- Broadcast team includes Brad Faxon and Brendon de Jonge for Thursday and Friday rounds, with Kisner covering Saturday and Sunday.
- Exclusive interview with Jack Nicklaus and son Jack II to air during first-round coverage, marking the 40th anniversary of Nicklaus' 1986 Masters win.
- Comprehensive programming includes live coverage of Augusta National Women's Amateur and special features on Rory McIlroy's career.
- Broadcast available on SiriusXM channel 92 and app across North America.
The big picture
SiriusXM's strategic move to enhance its Masters broadcast team underscores the growing importance of exclusive sports content in the audio entertainment landscape. As competition intensifies among audio platforms, the ability to offer unique, high-quality coverage of major sporting events becomes a key differentiator. This expansion positions SiriusXM to strengthen its market position in sports broadcasting, particularly as it seeks to maintain and grow its subscriber base in an increasingly fragmented media environment.
What we're watching
- Content Differentiation
- How SiriusXM's expanded analyst team and exclusive interviews will position its Masters coverage against competitors.
- Audience Engagement
- Whether the addition of former players as analysts will enhance listener experience and drive subscription growth.
- Strategic Partnerships
- The pace at which SiriusXM can leverage its exclusive Masters broadcast rights to attract new content partnerships.