Sinclair and Nexstar Launch Joint Campaign to Boost NextGenTV Adoption — Sinclair, Inc.

Event summary

Sinclair and Nexstar launch a joint consumer education campaign for NextGenTV, powered by ATSC 3.0, starting September 17, 2026.
The campaign will run across 13 markets, with Nexstar covering seven and Sinclair covering six.
The initiative builds on Sinclair’s successful consumer education program tested in Columbus, Ohio, this summer.
Both companies will use shared campaign resources and direct viewers to GoNextGenTV.com for information.

The big picture

The partnership between Sinclair and Nexstar to promote NextGenTV highlights the strategic importance of consumer education in accelerating the adoption of new broadcast technologies. As the transition to ATSC 3.0 gains momentum, collaboration among major broadcasters becomes crucial for scaling the technology’s reach and impact. This campaign represents a significant step in unifying efforts to bring NextGenTV to a wider audience.

What we're watching

Adoption Pace: The pace at which consumers adopt NextGenTV will determine the success of this campaign and future investments in ATSC 3.0 technology.
Market Penetration: Whether the joint campaign can effectively penetrate the 13 markets and drive meaningful engagement with NextGenTV.
Industry Collaboration: How this partnership influences broader industry collaboration in promoting NextGenTV and other advanced broadcast technologies.