Simon's National Outlet Shopping Day Expands to 90 Locations with 6,000 Brand Promotions
Event summary
- Simon's National Outlet Shopping Day returns June 11-14, 2026, across 90 Premium Outlets and The Mills locations nationwide.
- The fifth annual event features 6,000 offers from over 500 brands, including up to 40% discounts and buy-one-get-one promotions.
- Simon+ members receive double points and exclusive experiences, including VIP lounge access and brand giveaways.
- Event participation has grown 65% since its inaugural year, reflecting increasing consumer engagement with outlet shopping.
The big picture
Simon's National Outlet Shopping Day underscores the growing importance of experiential retail in driving foot traffic and sales at outlet centers. As traditional retail faces challenges, Simon's strategy of combining deep discounts with immersive shopping experiences positions it to capture a larger share of consumer spending. The event's expansion to 90 locations highlights Simon's ability to leverage its extensive portfolio of high-performing retail destinations.
What we're watching
- Consumer Engagement
- Whether Simon can sustain the 65% annual growth in event participation through continued experiential enhancements.
- Brand Partnerships
- How the expansion of exclusive offers from 500+ brands will impact foot traffic and sales velocity at Simon properties.
- Loyalty Program Dynamics
- The pace at which Simon+ membership and engagement will grow, given the double points and exclusive perks offered during the event.