Similarweb Expands Bloomberg Terminal Integration with Premium Digital Metrics
Event summary
- Similarweb's alternative data is now available via Bloomberg's {ALTD <GO>} platform on the Bloomberg Terminal.
- Data Entitlements in {ALTD <GO>} provides near real-time digital performance metrics for public and private companies.
- Key metrics include unique visitors, average visit duration, bounce rate, and page views.
- Integration supports faster KPI nowcasting, peer benchmarking, and performance inflection identification.
- Bloomberg selected Similarweb as its premium alternative data provider for digital metrics.
The big picture
The partnership underscores the growing importance of alternative data in investment research, particularly in providing non-financial indicators of company performance. As markets become more volatile, the demand for timely, predictive signals like digital metrics is likely to increase. This integration positions Similarweb as a key player in the alternative data analytics space, potentially expanding its reach among institutional investors.
What we're watching
- Data Adoption
- How Similarweb's integration will drive adoption among Bloomberg Terminal users and impact Similarweb's revenue growth.
- Competitive Edge
- Whether Bloomberg's addition of Similarweb data will differentiate its Terminal from competitors in the alternative data space.
- Market Volatility
- The pace at which investors leverage these digital signals to make more informed decisions in volatile markets.
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