Silvercrest Expands Southeast Presence with Atlanta Office, Veteran Hire
Event summary
- Silvercrest Asset Management Group opened its first Atlanta office on April 29, 2026.
- Brittain Prigge, former President of Balentine, joined Silvercrest as Managing Director.
- Prigge brings over 35 years of wealth management experience, including a prior role at Wilmington Trust.
- Silvercrest manages $37 billion in assets as of December 31, 2025.
- The expansion targets ultra-high-net-worth individuals and families in the Southeast.
The big picture
Silvercrest’s Atlanta expansion signals a deliberate push into a region with a growing concentration of ultra-high-net-worth individuals, a market increasingly sought after by wealth management firms. The hiring of Brittain Prigge, a well-regarded figure in the Atlanta financial community, suggests a targeted approach to capturing market share. This move aligns with a broader trend of wealth managers seeking to expand beyond traditional hubs and cater to regional wealth clusters.
What we're watching
- Client Migration
- Whether Prigge’s existing client relationships will meaningfully shift AUM to Silvercrest remains to be seen, and will be a key indicator of the office’s success.
- Regional Competition
- Increased competition in the Atlanta wealth management market is likely, as Silvercrest’s presence challenges established firms and potentially triggers a response from rivals.
- Growth Pace
- The speed at which Silvercrest integrates the Atlanta office and scales its operations will reveal the effectiveness of its expansion strategy and its ability to manage growth.
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