Sigma Audio Networks LLC
Sigma Audio Networks is a U.S.-based multicultural audio network headquartered in New York, New York. The company's core mission is to modernize national radio buying for advertisers and agencies by simplifying how they reach diverse audiences across the United States. Built around audience insights, Sigma provides scalable, data-driven access to culturally influential consumers through both radio and digital audio platforms.
The network offers integrated solutions spanning terrestrial radio, streaming audio, branded content, and creator-led extensions. It unifies premium audio inventory, influential talent, and culturally rooted content specifically targeting Hispanic, African American, and Asian American audiences. Key offerings include a full suite of modern audio and video environments such as podcasting, audio streaming, OTT, on-demand content, and social media integrations. Sigma Audio Networks also launched InterWave, a digital audio network designed to connect advertisers with multicultural audiences across premium digital audio environments.
Elisa Torres serves as the President and CEO of Sigma Audio Networks. The company, powered by MediaCo Holding Inc. (NASDAQ: MDIA), has recently expanded its national platform by adding prominent multicultural franchises like Don Cheto and HOT 97 Mornings with Mero in April 2026. Further strengthening its portfolio, Sigma Audio Networks partnered with WAPA Media in June 2026 to expand "La Tendencia de Molusco" across the U.S. and also announced a partnership with Hector "El Nene" Arroyo-Rivera for "Top 20 Countdown Global" in June 2026. Sigma Audio Networks aims to reach up to 150 million multicultural consumers across the United States, addressing the fragmentation in multicultural audio advertising by offering a consolidated platform for advertisers.
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