Sharp Executives Recognized for Channel Leadership in 2026 CRN Women of the Channel List
Event summary
- Jennifer Cheh (SVP, Display and Product Management) and Betsy Larson (SVP, Sales) of Sharp Imaging and Information Company of America (SIICA) named to 2026 CRN Women of the Channel List.
- Cheh led Sharp's NEC-to-Sharp brand transition across the full display portfolio, unifying go-to-market strategy.
- Larson expanded Sharp's channel capabilities, developing a global partner program for unified relationships with integrators.
- CRN recognizes women driving meaningful change in the IT channel ecosystem.
The big picture
Sharp's recognition of Cheh and Larson underscores the growing emphasis on channel leadership in the IT ecosystem. As the company navigates its brand transition from NEC, strategic channel engagement and global partnerships will be critical in maintaining market relevance. The focus on service excellence and partner enablement reflects broader industry trends toward collaborative, customer-centric business models.
What we're watching
- Channel Strategy
- How Sharp will leverage Cheh's unified go-to-market strategy to sustain partner growth post-NEC transition.
- Global Expansion
- Whether Larson's global partner program can enhance Sharp's competitive position against other display solution providers.
- Leadership Impact
- The pace at which Sharp can scale its customer-centric approach through increased face-to-face engagement and service excellence.
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