SharkNinja, Inc.

SharkNinja, Inc. is a global product design and technology company headquartered in Needham, Massachusetts. The company's core business revolves around creating innovative lifestyle solutions for consumers through its portfolio of small home appliances. Its mission is "to positively impact people's lives every day, in every home around the world," focusing on delivering products that simplify daily life and foster consumer delight and trust.

Operating under two primary brands, Shark and Ninja, the company offers a diverse range of products across 35 to 36 household sub-categories. The Shark brand specializes in cleaning solutions, including vacuums, steam mops, air purifiers, and beauty products, while the Ninja brand focuses on kitchen appliances such as blenders, air fryers, multi-cookers, coffee makers, and outdoor grills. SharkNinja targets a "Value-Seeking Premium" consumer segment, primarily Millennials and Gen X, who seek smart, multifunctional appliances at accessible price points.

SharkNinja became an independent publicly traded company on the New York Stock Exchange (NYSE) under the ticker "SN" on July 31, 2023, following its separation from JS Global Lifestyle Company Limited. Mark Barrocas serves as the Chief Executive Officer, while Mark Rosenzweig is the founder. The company has demonstrated strong market share gains in key categories in both the US and UK, with fiscal year 2024 net sales reaching $5.53 billion, a significant increase from the previous year. Recent notable activities include being named to Financial Times' Americas' Fastest Growing Companies 2026, launching new products like the Ninja Luxe Café machines (including a David Beckham collaboration), and authorizing a $750 million share buyback plan.