Smartee Expands European Footprint with Local Manufacturing and Pediatric Focus at SEdO Congress
Event summary
- Smartee Denti-Technology participated in the 72nd Annual Congress of the Spanish Society of Orthodontics and Dentofacial Orthopedics (SEdO) from May 28 to 30, 2026, in Palma de Mallorca.
- The company showcased its product portfolio, including the Smartee GS series, GE series, Alpha series, and Kinder and Teen pediatric orthodontic solutions featuring Disney IP characters.
- Smartee's participation aligns with its broader European localization strategy, including a manufacturing hub established in Madrid in 2024.
- The congress brought together over 1,400 orthodontic professionals, focusing on AI, 3D diagnosis, and treatment planning.
The big picture
Smartee's participation in the SEdO Congress underscores its strategic focus on the European market, particularly through localized manufacturing and pediatric solutions. The company's ability to leverage Disney IP in its Kinder and Teen series highlights its commitment to engaging young patients and improving compliance. As the orthodontic industry increasingly adopts AI and 3D technologies, Smartee's presence at major events positions it to capitalize on emerging trends and strengthen its regional footprint.
What we're watching
- Localization Strategy
- How Smartee's Madrid manufacturing hub will affect its ability to serve the European market more efficiently.
- Pediatric Market
- Whether the Kinder and Teen series can sustain Smartee's growth in the competitive pediatric orthodontics segment.
- Regional Expansion
- The pace at which Smartee can strengthen its presence in other European markets through targeted events and partnerships.