Bain & Company Sponsors Seismic Shift 2026 Executive Summit…

Event summary

Bain & Company will sponsor the Executive Summit at Seismic Shift 2026, taking place Oct. 12-15 in Carlsbad, California.
The event is sold out and will bring together over 1,200 customers, partners, and industry leaders.
Bain's Adam Haller will join an executive panel discussing GTM transformation and performance in the age of AI.
Seismic and Bain are collaborating to help financial services firms and large enterprises improve sales execution and transform GTM workflows.
Seismic Shift 2026 will be the largest in the event's history.

The big picture

The partnership between Bain & Company and Seismic underscores the growing emphasis on AI-driven sales execution and GTM transformation in the enterprise sector. This collaboration aims to bridge the gap between strategic planning and frontline execution, addressing a critical pain point for large financial services firms and global enterprises. The event's record attendance highlights the increasing demand for insights and solutions in this space.

What we're watching

AI Integration: How Seismic and Bain's collaboration will affect the pace of AI adoption in GTM strategies for financial services firms.
Execution Scaling: Whether the partnership can sustain consistent execution across large enterprises.
Industry Trends: The impact of this partnership on broader industry trends in sales and GTM performance.