Speed to Revenue Tops GTM Priorities as Integration Challenges…

Event summary

54% of GTM leaders cite speed to revenue as their top priority in 2026, per Seismic's new report.
56% of respondents identify poor tool integration as a major obstacle to revenue team performance.
Only 9% of GTM leaders report full AI integration into core workflows.
51% struggle to prove ROI from their current revenue enablement platforms.

The big picture

The research highlights the growing pressure on sales and distribution teams to drive growth without adding headcount, while navigating AI adoption challenges. As organizations seek to align revenue growth with customer experience and AI strategy, the need for connected systems that provide measurable outcomes is becoming increasingly critical. The findings suggest that while AI remains a priority, its effective integration into core workflows remains a significant hurdle for many businesses.

What we're watching

Integration Challenges: Whether revenue teams can overcome fragmented systems and poor tool integration to improve execution efficiency.
AI Confidence Gap: How organizations will address concerns about AI output quality and accuracy as adoption continues.
ROI Measurement: The pace at which revenue enablement platforms develop clearer metrics for proving business impact.