Securian Financial Doubles Life Insurance Retention to $10M, Targeting High-Net-Worth Market — Securian Financial Group, Inc.

Event summary

Securian Financial increased its corporate retention for individual life insurance cases from $5 million to $10 million, effective August 1, 2026.
The move aims to enhance the company’s ability to serve affluent clients and compete for larger, more complex life insurance opportunities.
Jake Jones, Securian Financial’s second vice president and actuary for Individual Solutions, highlighted the expansion of support for larger face amounts and complex case designs.
The change applies to eligible cases that meet Securian’s underwriting and risk management guidelines.

The big picture

Securian Financial’s decision to double its corporate retention for individual life insurance cases reflects a strategic shift to capture a larger share of the high-net-worth market. This move aligns with broader industry trends where insurers are increasingly focusing on affluent clients who require higher face amounts and more complex policy designs. By retaining more risk internally, Securian aims to strengthen its partnerships with financial professionals and differentiate itself in a competitive landscape.

What we're watching

Market Positioning: How Securian’s increased retention will affect its competitive positioning against other insurers targeting the high-net-worth market.
Risk Management: Whether Securian can maintain disciplined underwriting standards while handling larger, more complex cases.
Client Acquisition: The pace at which Securian can attract and retain financial professionals serving affluent clients.