Scientific Games' Scratch Connect Drives 40% Repeat Engagement in Ohio
Event summary
- Scientific Games' Scratch Connect product achieved 90% completion rate among Ohio players who scanned their $5 Bonus Cash Wheel retail game to play the digital version.
- 40% of players who completed the digital game chose to engage again by entering another ticket.
- The Ohio launch marks the third Scratch Connect game in the U.S., following previous launches in Kentucky and Pennsylvania.
- Scratch Connect does not require system vendor integration, allowing for quick market deployment.
- The physical game ticket remains the bearer instrument, with all prizes redeemed at retail.
The big picture
Scientific Games' Scratch Connect represents a strategic shift in the lottery industry, bridging the gap between physical and digital play. The product's success in Ohio underscores the growing demand for seamless, integrated gaming experiences. With over 150 lotteries in 50 countries, Scientific Games is well-positioned to capitalize on this trend, potentially driving significant revenue growth through increased player engagement and retention.
What we're watching
- Market Expansion
- Whether Scientific Games can replicate this success in other U.S. states and internationally.
- Retail Integration
- How effectively Scratch Connect maintains retail relevance while driving digital engagement.
- Player Retention
- The long-term impact of the 40% repeat engagement rate on overall player loyalty and revenue.
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