Scientific Games Secures Five-Year Omnichannel Deal with Latvia's National Lottery
Event summary
- Scientific Games has signed a five-year agreement with Latvijas Loto to provide scratchcards and omnichannel game programming.
- The deal extends a partnership that began in 2002 and includes retail scratchcard games supplied since 2017.
- Latvijas Loto's revenues support state budget and public projects in education and cultural heritage.
- Scientific Games is the world's largest lottery games creator, serving 150 lotteries globally.
The big picture
This deal underscores the growing trend of omnichannel integration in the lottery industry, as players increasingly demand seamless digital and physical gaming experiences. Scientific Games' long-standing relationship with Latvijas Loto highlights the strategic importance of trusted partnerships in a highly regulated sector. The company's ability to deliver innovative solutions while maximizing contributions to public causes positions it as a key player in the global lottery market.
What we're watching
- Omnichannel Execution
- How Scientific Games integrates physical and digital play experiences to drive engagement.
- Market Expansion
- Whether Scientific Games can leverage this deal to secure similar omnichannel contracts in other markets.
- Regulatory Compliance
- The pace at which regulatory frameworks adapt to omnichannel lottery offerings in Europe.