Scientific Games Inks Two-Year Digital Deal with European Lotteries Alliance
Event summary
- Scientific Games signed a two-year digital partnership with LEIA, a consortium of five European lotteries.
- The deal involves delivering digital game projects and localized titles from Scientific Games' portfolio of 270 digital games.
- LEIA aims to accelerate digital innovation through shared development and collective purchasing power.
- Scientific Games will also develop bespoke games tailored to specific LEIA markets.
The big picture
This partnership underscores the growing trend of digital transformation in the lottery industry, driven by the need to attract younger audiences and enhance operational efficiency. Scientific Games' extensive portfolio of digital games and licensed brands positions it as a key player in this shift, potentially setting a precedent for similar collaborations in other regions.
What we're watching
- Market Expansion
- How Scientific Games' ability to engage younger adult audiences will impact LEIA's market position.
- Operational Efficiency
- Whether the collective purchasing power and shared development will significantly reduce costs for LEIA members.
- Digital Innovation
- The pace at which Scientific Games can deliver localized and bespoke digital games to diverse European markets.
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