Sands China Marks a Decade of The Parisian Macao with 100 Million Visitors
Event summary
- The Parisian Macao celebrates its 10th anniversary on September 13, 2026, having attracted over 100 million visitors since its opening in 2016.
- Sands China has expanded the resort's non-gaming offerings, including 2,540 hotel rooms, 62,000 square feet of MICE facilities, and the 1,200-seat Parisian Theatre.
- The resort's Eiffel Tower, built at half the scale of the original in Paris, has become an iconic landmark on the Cotai Strip.
- Sands China hosted a Team Member Appreciation Celebration for over 2,000 employees to commemorate the resort's decade-long journey.
The big picture
Sands China's long-term commitment to Macao's economic diversification is evident in The Parisian Macao's evolution into a world-class tourist attraction. The resort's success in attracting over 100 million visitors underscores the strategic importance of non-gaming elements in driving Macao's transformation into a global tourism hub. As Sands China continues to invest in high-quality development, the company's role in shaping Macao's future as a World Centre of Tourism and Leisure remains pivotal.
What we're watching
- Non-Gaming Growth
- How Sands China will sustain momentum in expanding non-gaming offerings to support Macao's economic diversification.
- Tourism Appeal
- Whether The Parisian Macao can maintain its status as a key tourist attraction amid increasing competition in the region.
- Cultural Integration
- The pace at which Sands China integrates arts and culture into guest experiences to enhance Macao's position as a World Centre of Tourism and Leisure.