Sandhills Global, Inc. (Sandhills Publishing)

Sandhills Global, Inc. is an information processing and publishing company headquartered in Lincoln, Nebraska. Established in 1978 as Peed Corp., and later known as Sandhills Publishing, the company's core mission is to gather, process, and distribute information to connect buyers and sellers across various global industries.

The company serves market segments including trucking, agriculture, construction, heavy machinery, aviation, and technology. Its diverse portfolio of products and services encompasses well-established trade publications such as Machinery Trader, TractorHouse, and Truck Paper, alongside a comprehensive suite of websites and hosted technology solutions. Sandhills Global also offers cloud services, market reports, and asset valuation tools like Value Insight Portal (VIP+) and FleetEvaluator, facilitating inventory management, advertising, and market data access for its clients.

Led by CEO Shawn Peed, Sandhills Global maintains a significant market presence, regularly publishing detailed market reports that track inventory levels, asking prices, and auction values across its core industries. Recent reports from early 2026 indicate mixed market trends, with some inventory levels decreasing and values fluctuating, yet a cautious optimism among dealers. The company continues to innovate, having recently updated its Activate OS platform and enhanced AI search capabilities on its trade sites. In 2023, Sandhills Global demonstrated its community involvement through a $4 million gift to the Lincoln Youth Complex and securing naming rights for the Sandhills Global Event Center.