Sandbox VR Expands Australian Footprint with Melbourne Venue Opening
Event summary
- Sandbox VR opens its second Australian location in Melbourne's Central Business District on September 14, 2026.
- The new venue features a bar, party room, and four private VR experience rooms for groups of up to six.
- Company reports nearly 150,000 monthly players globally and $300 million in lifetime sales across 90+ locations.
- Recent content collaborations include Stranger Things: Catalyst with Netflix and Age of Dinosaurs with the Natural History Museum of London.
The big picture
Sandbox VR's Melbourne expansion represents a strategic push into Australia's entertainment capital, building on the success of its Gold Coast location. The company is positioning itself as a leader in location-based VR experiences, leveraging high-profile content partnerships to differentiate from competitors. With $300 million in lifetime sales and 90+ global locations, Sandbox VR is betting on the growing demand for immersive group entertainment experiences.
What we're watching
- Market Penetration
- Whether Sandbox VR can sustain its growth trajectory in Australia after successful Gold Coast launch.
- Content Strategy
- How partnerships with Netflix and other institutions will drive differentiation in an increasingly competitive VR market.
- Franchise Model
- The pace at which Sandbox VR can scale its franchise program while maintaining quality control across global locations.