Sanctuary Wealth Hires Veteran Marketer to Boost Partner Firm Growth
Event summary
- Sanctuary Wealth appointed Marissa Fox-Foley as Chief Marketing Officer on February 3, 2026.
- Fox-Foley brings 25 years of experience in scaling brands across regulated industries, including wealth management.
- At Choreo, she helped double assets under advisement from $11.8B to $27.2B and expand to 42 locations.
- Sanctuary Wealth now has 125 partner firms across 32 states managing over $55B in assets.
The big picture
Sanctuary Wealth's hire underscores the growing emphasis on marketing as a competitive differentiator in the RIA space. With $55B in AUM and a network of 125 partner firms, the firm is positioning itself to better support advisors in an increasingly digital-first wealth management landscape. The appointment follows Sanctuary's 2024 acquisition of tru independence, suggesting a strategic focus on scaling its platform capabilities.
What we're watching
- Marketing Effectiveness
- How Fox-Foley's data-driven approach will impact Sanctuary's digital platforms and client engagement.
- Organic Growth
- Whether Sanctuary can sustain its expansion pace with enhanced marketing capabilities.
- Partner Firm Retention
- The pace at which marketing support improvements translate to deeper Partner Firm relationships.