Salem Media's Summit Draws Record Crowd, Signals Digital Push for Christian Broadcasting
Event summary
- Salem Media's annual Summit Breakfast at the NRB Convention has grown from 100 attendees in its early years to over 500 this year.
- The breakfast will feature a conversation between Salem's Chris Gould and Dr. David Jeremiah, Senior Pastor of Shadow Mountain Community Church.
- Salem is hosting a Digital Strategy Workshop for National Ministries, led by Jonathan Greer, focused on digital outreach for Christian organizations.
- The workshop will be offered twice, on February 18th and 19th, 2026, and covers social media strategy, audience engagement, and performance marketing.
- Salem Media is America’s premier multimedia company specializing in Christian and conservative content.
The big picture
Salem Media's increased focus on digital strategy and the record attendance at its Summit Breakfast highlight the evolving landscape of Christian broadcasting. The company is clearly responding to the need for ministries to adapt to changing media consumption habits and reach younger audiences. This shift underscores the broader trend of media companies investing in digital platforms to maintain relevance and revenue in a fragmented market.
What we're watching
- Audience Migration
- How Salem Media’s digital workshop offerings will impact its ability to retain and grow audiences across generations, given the fragmentation of media consumption habits.
- Revenue Diversification
- Whether the focus on digital strategy and yield revenue can meaningfully offset any potential declines in traditional broadcasting revenue.
- Competitive Landscape
- The pace at which other Christian media organizations adopt similar digital outreach strategies and the resulting impact on Salem Media's market share.
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