Sabio's Creator TV to Debate Evolving Sports Fandom at Marketecture Live — Sabio Holdings Inc.

Event summary

Creator TV's Joe Ochoa to join Marketecture Live panel on September 23, 2026, discussing the changing face of sports fandom.
Panel moderated by Sabio Advisor Caleb Pearson, featuring McDonald's Global Media Lead Michelle Niblock.
Creator TV's audience up 4.8x year-to-date, hitting 305,000 unique viewers in August 2026.
Average monthly audience up 138% in 2026 compared to 2025.
Creator TV viewers are 2.5x more likely to stream sports content, per Sabio's App Science®.

The big picture

Sabio's Creator TV is positioning itself at the intersection of the creator economy and sports fandom, capitalizing on the shift towards personalized, year-round engagement. The company's rapid audience growth underscores the crossover between creator audiences and sports content, presenting new opportunities for brands to engage with these communities. This strategic focus aligns with broader industry trends where creators and social media are reshaping traditional sports media landscapes.

What we're watching

Audience Growth: Whether Creator TV can sustain its rapid audience growth and convert viewers into engaged communities.
Brand Engagement: How brands will adapt their media strategies to reach audiences across live broadcasts, streaming platforms, and creator content.
Creator Influence: The pace at which creators will continue to shape sports fandom and drive engagement beyond traditional media.