Royal Canin and VCA Partner with OG Anunoby to Boost Feline Preventive Care
Event summary
- Royal Canin and VCA Animal Hospitals are collaborating with basketball star OG Anunoby to promote feline preventive care ahead of National Take Your Cat to the Vet Day on August 22, 2026.
- Mars Veterinary Health data from 2025 shows cats account for just 20% of veterinary visits, with an average of two visits per year compared to nearly three for dogs.
- Among young adult cats seen in 2025, nearly 30% had dental calculus, 10% were overweight, and nearly 10% had gingivitis.
- VCA is promoting its CareClub Paws and Access plans to make veterinary care more accessible and predictable for pet owners.
The big picture
This partnership underscores the growing emphasis on preventive care in the pet health industry, particularly for cats, which are often underserved compared to dogs. Royal Canin and VCA are leveraging celebrity influence and data-driven insights to address this gap, reflecting broader trends in health-conscious pet ownership and the integration of technology in veterinary care. The initiative also highlights the strategic importance of Mars Veterinary Health's extensive network in driving industry-wide improvements in pet health outcomes.
What we're watching
- Campaign Effectiveness
- Whether OG Anunoby's influence can significantly increase cat veterinary visit rates, bridging the gap identified in Mars Veterinary Health's data.
- Market Penetration
- The pace at which Royal Canin and VCA can expand their preventive care initiatives to other regions or pet segments.
- Data Utilization
- How Mars Veterinary Health will leverage its extensive pet health data to further personalize and improve preventive care offerings.
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