Royal Canin Promotes Digital Leader to Head Healthy Pet Portfolio

Event summary

  • Kira Best promoted to General Manager of Healthy Pet & Pet Specialty at Royal Canin, reporting to Daryn Brown, Regional President of Royal Canin North America.
  • Best brings over a decade of pet industry experience, most recently as Vice President of E-Commerce & Digital at Royal Canin.
  • Royal Canin's Healthy Pet portfolio includes Breed Health Nutrition and Size Health Nutrition products, targeting specific breeds like French Bulldogs, Labrador Retrievers, and German Shepherds.
  • Best's previous role focused on enhancing Royal Canin's digital capabilities, including subscription offerings and e-commerce growth.

The big picture

Royal Canin's promotion of Kira Best to lead its Healthy Pet portfolio underscores the company's focus on digital transformation and targeted nutrition. As part of Mars, Incorporated, Royal Canin operates in a highly competitive pet health market, where breed-specific and size-specific nutrition are key differentiators. The strategic acquisition of Kellanova by Mars further expands the company's capabilities, positioning Royal Canin to leverage digital innovation and broaden its market reach.

What we're watching

Digital Strategy Impact
How Best's digital expertise will drive growth in Royal Canin's Healthy Pet portfolio through enhanced e-commerce and subscription models.
Portfolio Expansion
Whether Royal Canin can sustain innovation in breed-specific and size-specific nutrition to meet evolving pet owner needs.
Market Positioning
The pace at which Royal Canin can differentiate itself in the competitive pet health nutrition market, especially with Mars' recent acquisition of Kellanova.