RBC's Avion Rewards Takes Global Loyalty Program Crown

Event summary

  • RBC's Avion Rewards won '2026 International Loyalty Program of the Year – Global' at the 2026 International Loyalty Awards, the first Canadian program to achieve this distinction.
  • Avion Rewards also secured '2026 International Loyalty Program of the Year – The Americas' for the fourth consecutive year.
  • The program boasts over 2,000 retail partners and is open to all Canadians, regardless of their banking institution.
  • Avion Rewards is linked to RBC's Avion and ION suite of credit cards, offering members access to everyday and premium rewards.

The big picture

RBC's Avion Rewards is solidifying its position as a leader in the loyalty space, both in the Americas and globally. This recognition underscores the growing importance of customer-centric rewards programs in the financial services industry, particularly as banks seek to differentiate themselves through non-interest income streams. The program's success highlights the strategic value of integrating loyalty initiatives with credit card offerings to drive customer stickiness and spending.

What we're watching

Sustainability of Dominance
Whether Avion Rewards can maintain its streak of regional wins while holding the global title.
Member Retention
How RBC will leverage this recognition to enhance member engagement and reduce churn.
Innovation Pace
The speed at which Avion Rewards introduces new features to stay ahead of competitors.

Related topics

Financial Services