Ross Stores Expands with 47 New Locations in Q2

Event summary

Ross Stores opened 47 new locations in June and July 2026, including 35 Ross Dress for Less and 12 dd's DISCOUNTS stores across 15 states.
The company is on track to open approximately 110 stores this year.
New store openings focus on expanding in Puerto Rico, New York, Michigan, and key Sunbelt states for Ross, and California, Florida, North Carolina, and Texas for dd's DISCOUNTS.
Ross continued its community engagement tradition with donations to local Boys & Girls Clubs or First Book literacy partners.

The big picture

Ross Stores' expansion reflects the ongoing growth of the off-price retail sector, driven by consumers seeking value without compromising on brand quality. The company's strategic focus on key markets like the Sunbelt states and existing strongholds underscores its commitment to capturing market share in regions with robust population growth and economic activity.

What we're watching

Market Penetration: How Ross's expansion into new and existing markets will affect its market share in the off-price retail sector.
Execution Risk: Whether Ross can sustain its aggressive store opening pace while maintaining operational efficiency.
Consumer Trends: The pace at which consumer demand for off-price apparel and home fashion continues to grow, supporting Ross's expansion strategy.