Roots Expands Travel Retail Footprint with Vancouver Airport Store
Event summary
- Roots opened a new store at Vancouver International Airport (YVR) on July 23, 2026.
- The store is operated in partnership with travel retailer Hudson, part of Avolta.
- Product assortment includes top-selling apparel and accessories like the Original Sweats and Vancouver graphic fleece collections.
- Roots plans to explore additional travel retail opportunities across Canada.
The big picture
Roots' expansion into travel retail aligns with broader industry trends of brands capitalizing on high-traffic, premium airport locations. The move underscores the strategic importance of capturing international travelers and complementing its existing presence in Asia. With over 100 corporate retail stores in Canada and a growing eCommerce platform, Roots is positioning itself to tap into the lucrative travel retail market.
What we're watching
- Geographic Expansion
- How Roots will leverage its travel retail presence to attract both Canadian and international travelers.
- Partnership Dynamics
- Whether the partnership with Hudson and Avolta can drive further growth in key global gateways.
- Product Strategy
- The pace at which Roots will introduce exclusive products tailored for travel retail locations.