Roots Outsources Distribution to Metro Supply Chain in 10-Year Deal

Event summary

  • Roots has signed a 10-year distribution partnership with Metro Supply Chain, shifting operations from its own facility to Metro’s Ontario location.
  • Metro Supply Chain operates 180+ sites across North America, the UK, and Europe, with 9,000 experts.
  • The deal aims to enhance Roots’ omnichannel capabilities and support global scaling.
  • Roots operates 100+ corporate stores in Canada, 2 in the U.S., and a Tmall storefront in China.

The big picture

Roots’ shift to third-party logistics reflects a broader retail trend of outsourcing non-core functions to specialized providers. The deal aligns with Roots’ omnichannel strategy, but its success hinges on Metro’s ability to deliver measurable improvements in efficiency and cost. The partnership also signals Roots’ focus on scaling its global footprint, particularly in Asia and North America.

What we're watching

Operational Efficiency
How Metro’s automation and robotics will improve Roots’ fulfillment speed and scalability.
Cost Implications
Whether outsourcing will reduce Roots’ operational expenses or introduce new financial dependencies.
Global Scaling
The pace at which Roots can expand internationally with Metro’s supply chain infrastructure.