Roots Elevates Omnichannel Leader to Chief Commercial Officer

Event summary

  • Roots Corporation appointed Rosie Pouzar as Chief Commercial Officer on February 23, 2026, following her role as Head of Omnichannel Growth.
  • Pouzar previously held senior leadership roles at Sephora Canada, including Senior Vice President, Retail and Chief Operating Officer.
  • She brings a background in financial discipline and strategic analysis, holding CPA and CBV designations.
  • Roots operates over 100 corporate retail stores in Canada, two in the U.S., and an eCommerce platform, with additional partner-operated stores in Asia.

The big picture

Roots’ appointment of Pouzar as Chief Commercial Officer underscores its focus on sharpening enterprise priorities and accelerating decision-making. This move aligns with broader industry trends of leveraging omnichannel strategies to drive growth in the competitive retail landscape. Pouzar’s background in scaling businesses at Sephora Canada and her financial expertise suggest a strategic emphasis on operational excellence and customer-centric innovation.

What we're watching

Omnichannel Strategy
How Pouzar’s experience will drive Roots’ omnichannel growth and operational excellence.
Commercial Rigour
Whether Pouzar’s data-driven approach can strengthen Roots’ commercial capabilities and customer connections.
Market Adaptation
The pace at which Roots can adapt to evolving commercial landscapes under Pouzar’s leadership.