Root, Inc.

Root, Inc. is a technology company based in Columbus, Ohio, focused on revolutionizing the personal insurance industry, primarily offering auto and renters insurance. Founded in 2015, its mission is to fundamentally reinvent insurance through a commitment to technology and data science, aiming to empower better lives through fairer and more affordable insurance.

The company operates a mobile-first, telematics-driven business model, leveraging data science and machine learning to price policies based on individual driving behavior rather than traditional demographic factors. Its key products include car insurance and renters insurance, with homeowners insurance also mentioned. Customers manage quotes, policies, and claims through a mobile application. Root reaches customers through direct channels and strategic partnerships, including embedded insurance offerings and independent agent platforms.

Root, Inc. achieved a record net income of $35.9 million in the first quarter of 2026. In May 2026, the company refinanced its debt and authorized a $75 million share repurchase program. Recent partnerships, such as those with Hugo Insurance and Jerry in June and July 2026, respectively, aim to expand access to affordable car insurance options. The leadership team includes Co-Founder and CEO Alex Timm, CFO Megan Binkley, President and CTO Matt Bonakdarpour, and Chief Administrative Officer Jon Allison. Root positions itself as the largest auto insurtech in the U.S. by premium.