ROHM Launches Configurable Power Supply for Automotive SoCs
Event summary
- ROHM Semiconductor introduced a configurable power supply solution combining the PMIC BD968xx-C Series with the DrMOS BD96340MFF-C for automotive SoCs.
- The solution targets ADAS, DMS, and sensing cameras, supporting low-voltage, high-current operation and advanced power sequencing control.
- Mass production of the products has already begun.
- The PMICs are designed for a 2.7 V to 5.5 V input voltage range and are AEC-Q100 qualified for high reliability.
The big picture
The shift toward domain architectures in automotive systems is driving demand for flexible, high-performance power supply solutions. ROHM’s configurable approach aims to reduce development time and enhance power efficiency, addressing key challenges in the evolving automotive semiconductor market. The solution’s scalability could position ROHM as a critical supplier in the domain controller ecosystem.
What we're watching
- Adoption Pace
- How quickly automotive SoC manufacturers will integrate ROHM’s configurable power supply solution into their designs.
- Competitive Response
- Whether competitors will introduce similar scalable power supply solutions to challenge ROHM’s offering.
- Market Expansion
- The pace at which ROHM can expand its solution to other high-growth automotive applications beyond ADAS and DMS.
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