Rogers Launches iPhone 18 Lineup with Foldable Duo, Prioritizing 5G+ Network Advantage — Rogers Communications Canada Inc.

Event summary

Rogers will offer iPhone Duo, iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, and Apple Watch Ultra 4 starting September 18, 2026.
Pre-orders for iPhone Duo begin October 16, 2026, with availability from October 23, 2026.
Rogers' 5G+ Ultimate plan includes Priority Network Access, satellite-to-mobile connectivity, and a five-year price guarantee.
iPhone Duo is Apple's first foldable model, featuring a 7.6-inch inner display and 5.4-inch outer display.
Apple Watch Series 12 and Ultra 4 introduce 5G cellular capabilities and enhanced health sensing.

The big picture

Rogers' aggressive push of Apple's latest devices underscores the carrier's strategy to leverage premium hardware as a differentiator in Canada's competitive wireless market. The introduction of foldable iPhones and advanced wearables aligns with broader industry trends toward multi-device ecosystems and AI-driven personalization. With Rogers' 5G+ network as a backbone, the move positions the company to capture high-value subscribers willing to pay for integrated premium experiences.

What we're watching

Network Differentiation: How Rogers' emphasis on 5G+ network features will impact customer acquisition and retention.
Foldable Adoption: Whether the iPhone Duo can drive significant demand for foldable smartphones in Canada.
AI Integration: The pace at which Apple Intelligence and Siri AI features will be adopted by Rogers customers.