Rogers Bundles Exclusive NHL Content into Xfinity TV Packages at No Extra Cost
Event summary
- Rogers adds over 150 NHL games, including Monday Night Hockey, to Xfinity TV packages starting September 29, 2026.
- Content is sourced from Sportsnet+, previously a $12.99/month add-on, now included automatically.
- Three new digital channels with exclusive NHL matchups and other sports content are introduced.
- Customers can access games via voice remote without additional action.
The big picture
Rogers is doubling down on sports content as a differentiator in Canada's competitive pay-TV market. By bundling premium NHL games into existing packages, the company aims to strengthen customer stickiness amid declining linear TV subscriptions. This move reflects broader industry trends where sports rights are becoming a key battleground for media companies looking to retain premium subscribers.
What we're watching
- Competitive Response
- Whether rival broadcasters like Bell or Shaw will match this move to retain sports subscribers.
- Content Strategy
- How Rogers balances exclusive NHL content with broader sports programming to maintain subscriber engagement.
- Revenue Impact
- The pace at which Rogers can offset the lost $12.99/month add-on revenue through increased subscriber retention.
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