Rockwell Automation Spotlights OEM Shift to Lifecycle-Driven Machine Strategies
Event summary
- Rockwell Automation launched a new season of ROKStudios on June 4, 2026, featuring interviews with 11 OEM executives from the packaging and manufacturing sectors.
- The series highlights how machine builders are integrating cybersecurity, digital twins, and data-ready designs to enhance lifecycle value.
- Recorded at Interpack 2026 in Düsseldorf, the videos join over 150 previous recordings in the ROKStudios portal.
- Key themes include sustainability, modular design, and the shift from project-based to lifecycle-driven strategies.
The big picture
Rockwell Automation's ROKStudios series underscores a broader industry trend where OEMs are prioritizing lifecycle value over project-based delivery. This shift reflects growing customer expectations for resilience, connectivity, and operational efficiency in industrial automation. The focus on cybersecurity and digital tools also highlights the increasing importance of data-driven strategies in manufacturing.
What we're watching
- Lifecycle Integration
- How OEMs will balance early design decisions with long-term operational efficiency and serviceability.
- Digital Transformation
- The pace at which machine builders adopt data-ready designs and digital tools to meet evolving performance demands.
- Sustainability Pressures
- Whether OEMs can maintain efficiency and flexibility while adapting to new materials and sustainability requirements.