Rockwell Automation and AWS Showcase Cloud-Connected Factory Solutions at Hannover Messe 2026
Event summary
- Rockwell Automation will demonstrate cloud-connected factory design and industrial operations with AWS at Hannover Messe 2026, running from April 20-24.
- The joint demonstrations will showcase digital twins, autonomous systems, and industrial AI to support flexible, resilient manufacturing.
- Rockwell plans to make selected industrial software applications available through AWS Marketplace, including Emulate3D, OTTO Fleet Manager, and FactoryTalk Optix.
- Amazon's Global Engineering Services will showcase Rockwell's Emulate3D dynamic digital twin software for creating digital twins of fulfillment and industrial environments.
The big picture
Rockwell Automation's collaboration with AWS highlights the growing trend of integrating cloud-based intelligence with industrial operations to drive continuous optimization and agility. This strategic partnership reflects the broader industry shift towards data-driven, adaptive manufacturing solutions. With approximately 26,000 employees and a global presence, Rockwell Automation is positioning itself as a key player in the digital transformation of industrial enterprises.
What we're watching
- Integration Dynamics
- How Rockwell Automation and AWS will address fragmented data challenges in industrial operations through connected, cloud-based scenarios.
- Market Adoption
- The pace at which manufacturers will adopt cloud-connected factory design and industrial operations solutions.
- Competitive Positioning
- Whether Rockwell Automation can sustain its leadership in industrial automation and digital transformation through strategic partnerships with AWS.
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