Rockwell Automation Launches Bologna Hub to Tackle EMEA Industrial Challenges
Event summary
- Rockwell Automation opened a Customer Experience Center in Bologna on February 24, 2026, targeting EMEA industrial innovation.
- The facility focuses on addressing technology adoption gaps, workforce instability, and unplanned downtime costs.
- Center features include hands-on demos, digital twin testing, and workforce development programs.
- Part of Rockwell's global network, joining existing centers in Milwaukee and Singapore.
The big picture
Rockwell Automation's Bologna center arrives amid growing industrial automation challenges in EMEA, including $92,000/hour unplanned downtime costs and 29% of OEMs citing technology adoption barriers. The facility positions Rockwell as a key player in helping manufacturers navigate digital transformation while competing with regional and global automation providers.
What we're watching
- Technology Adoption
- How Rockwell's hands-on demo capabilities will accelerate EMEA manufacturers' digital transformation.
- Workforce Development
- Whether the center's training programs can effectively address regional skills shortages.
- Competitive Positioning
- The pace at which competitors will respond with similar innovation hubs in key markets.
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