UMD Smith School Launches AI-Focused Marketing Master's Program for…

Event summary

UMD Smith School to launch a one-year Master of Science in Marketing (MSM) program starting Fall 2027.
Program emphasizes AI applications in marketing, including generative and agentic AI tools.
30-credit program includes coursework in marketing strategy, consumer insights, and AI-driven campaign management.
81.2% of Smith's business master's graduates secured employment within six months of graduation.

The big picture

The launch of this AI-driven marketing program reflects the growing intersection of artificial intelligence and business education. As marketing increasingly relies on AI tools for customer engagement and campaign management, this program positions UMD Smith School as a leader in preparing professionals for an AI-enabled business environment. The emphasis on practical, hands-on experience aligns with broader industry trends toward experiential learning and the integration of cutting-edge technologies into traditional business disciplines.

What we're watching

AI Adoption: How quickly the program's AI-focused curriculum will adapt to rapid advancements in generative and agentic AI technologies.
Industry Demand: Whether the program's graduates will meet the growing demand for marketing professionals skilled in AI-driven tools and strategies.
Competitive Positioning: The pace at which other business schools introduce similar AI-integrated marketing programs, potentially reshaping the educational landscape.