UMD Launches AI-Focused Journalism Webinar Series Amid Industry Disruption
Event summary
- University of Maryland's Robert H. Smith School of Business and Merrill College launch 'Business of Journalism in the Age of AI' webinar series starting March 27, 2026.
- 10 monthly sessions will explore AI's impact on journalism business models and sustainability.
- Series supported by a gift from JPMorganChase, citing decline in newsrooms and need for sustainable local journalism.
- Industry leaders from Poynter Institute, American Press Institute, and Local Journalism Foundation among featured speakers.
The big picture
The webinar series reflects growing industry recognition that AI is fundamentally reshaping journalism's business models. With newsrooms declining nationwide, this initiative represents an effort to bridge academic research with practical applications for media professionals. The collaboration between business and journalism schools underscores the interdisciplinary approach needed to address the sector's challenges. JPMorganChase's involvement highlights the financial sector's stake in supporting sustainable local journalism.
What we're watching
- AI Adoption Pace
- How quickly news organizations implement AI tools to improve newsgathering and audience engagement.
- Business Model Viability
- Whether AI-powered personalization can create sustainable revenue streams for journalism.
- Industry Collaboration
- The extent to which cross-institutional partnerships drive innovation in journalism education.